Glossary
At a glance
- What you get
- Understand every word in the guide without looking it up elsewhere.
- Time
- 3 minutes
- Plan
- All plans
| Word | What it means |
|---|---|
| App embed | An app element that applies to every page of your store, such as the floating button. You switch it on under App embeds in the theme editor. |
| Archived | A review put aside: it isn’t on your store and isn’t deleted. |
| Block | A piece you add to your theme from the theme editor, such as the reviews box or the stars. |
| Catalogue | The list of your products in Shopify. |
| CSV | A type of file with data in columns, which also opens in a spreadsheet. |
| Development store | A Shopify test store that doesn’t really sell. |
| Diagnostics | The section of Settings that checks whether the app works and tells you what to fix. |
| DNS records | Lines of settings for your domain that say, for example, who may send email in its name. |
| Domain | Your site’s address, for example yourstore.com. A subdomain is a part in front of it, for example mail.yourstore.com. |
| Feed | A link that another service, such as Google, reads on its own at regular intervals. |
| Free trial | The 7 days of the paid plans during which you don’t pay. |
| Fulfilled (shipped) | An order marked as shipped in Shopify. From then on the days before the request start counting. |
| Google Merchant Center | Google’s service where stores send their product data for Google Shopping. |
| GTIN | A product’s international barcode (EAN or UPC). In Shopify it’s in the variant’s barcode field. |
| Handle | The last part of the product page’s address, for example linen-shirt. |
| Hidden | A review removed from your store that stays in the app. You can publish it again. |
| Known customer | A review written by someone logged in to their customer account on your store, but not tied to a purchase. |
| Moderate | Decide what to do with a review: publish it, hide it, mark it as spam or archive it. |
| Not verified | A review without proof of purchase: from the store form, from a link or QR code, or imported. |
| Online Store 2.0 theme | A modern Shopify theme that accepts app blocks. |
| Public reply | Your answer to a review, visible on your store next to the review. |
| Published | A review visible on your store. |
| QR code | A square of dots that a phone reads with its camera and that opens a link. |
| Reminder | A second email, 7 days after the first, to customers who haven’t answered yet. Grow and Unlimited only. |
| Review request | The email asking a customer to review a product they bought. One per product. |
| Shopify admin | The private part of your store where you manage products, orders and apps. |
| Shopify Flow | Shopify’s tool for automating actions. The app tells it when a review arrives or is published. |
| SKU | The internal code you give a product or a variant. |
| Spam | A fake or unwanted review. Once marked like that, it disappears from your store and doesn’t come back to moderation. |
| Store review | A review of the store itself (service, shipping), not of a product. |
| Structured data | Information hidden in the page that tells search engines, for example, a product’s rating. |
| Theme editor | Shopify’s screen where you change how your store looks. It opens from Online Store › Themes › Customize. The app also calls it the theme customiser. |
| Unsubscribe | Ask not to receive any more emails from the store, with the link in every email. |
| UTC | The world’s reference time. The app only uses it if your store has no time zone. |
| Verified purchase | The badge of a review written from the link in a request email, tied to a real order for that product. Nobody can set it by hand. |
| Waiting | A new review waiting for your decision. It isn’t visible on your store. |