Plans and billing
At a glance
- What you get
- Choose the right plan and know how to switch or cancel it, with no billing surprises.
- Time
- 5 minutes
- Plan
- Free, Grow, Unlimited
Prices
| Plan | Monthly | Yearly |
|---|---|---|
| Free | Free | — |
| Grow | $12.99/month | $129.90/year |
| Unlimited | $24.99/month | $249.90/year |
Prices are in US dollars (USD) and are charged by Shopify, on your store’s bill. With yearly billing you pay the equivalent of 10 months: on the Plans page the “-17%” label next to Annual shows this.
The free trial
Grow and Unlimited include a 7-day free trial. The full rule, as the app states it:
“The 7-day free trial applies once per store. If you cancel and resubscribe within those 7 days, you keep the days you haven’t used yet; after that, the subscription starts as paid straight away.”
On each paid plan’s card a line tells you where you stand: “7-day free trial”, “Free trial still available” or “Free trial already used”. The exact days you have left are shown on the Shopify page where you approve the subscription, before you confirm.
On some stores the plan is chosen on a plans page run directly by Shopify. In that case the card says “Free trial up to 7 days” and this rule applies: “Shopify manages the free trial: up to 7 days per store, counted over a 180-day period. Days you have already used are subtracted, and Shopify’s plan page shows the exact days left before you confirm.”
What each plan includes
| Feature | Free | Grow | Unlimited |
|---|---|---|---|
| Catalog audit | 20 products, latest scan | Full catalog + history | Full catalog + history |
| AI crawler simulator | 20/month | 300/month | 1,000/month |
| MCP readiness diagnostics | 20/month | 300/month | 1,000/month |
| Competitor GEO comparison | 10/month | 50/month | 150/month |
| Internal Link Coach | 20 products, one-off | Full catalog + history | Full catalog + history |
| Link Coach one-click fix | — | ✓ | ✓ |
| AI FAQ generation | 3/month | 500/month | 500/month |
| AI content rewriting | 3/month | 300/month | 300/month · iterates to green |
| AI “Resolve” wizard | 3/month | 20/month | 100/month |
| Factual contradictions across pages | — | — | 20/month |
| AI visibility tracking | — | 5 questions | 15 questions |
| Store MCP server | — | ✓ | ✓ |
| Multi-language FAQ | — | — | ✓ |
Included in all plans: Organization schema, llms.txt generation, agents.md generation, Content chunking score, AI citation traffic tracking, 30-language support. The support chat inside the app is included in every plan.
Other details that matter:
- On Free, the 3 FAQs, 3 rewrites and 3 Resolve runs per month are used inside Resolve in Catalog audit; the Product FAQ and Content rewriting pages are for Grow and Unlimited.
- The Uncited statistics check (25 per month) and the Check now button in AI Visibility are Unlimited only. The duplicate content check has 10 uses a month on Free, 50 on Grow and 150 on Unlimited.
- All monthly counters restart on the first day of the month.
Switch plan
-
Go to Shopify Admin › Apps › IFG GEO Optimizer › Plans.
What you’ll see: the Monthly / Annual switch, the three cards with their price and, on your current plan, the “Current plan” label.
- Choose Monthly or Annual.
-
Press Switch to Grow or Switch to Unlimited.
What you’ll see: Shopify’s page to approve the subscription, with price and trial days.
-
Approve the subscription on Shopify’s page.
What you’ll see: you return to the app with the new plan active and the “Current plan” label on its card.
Warning: approving on Shopify starts a paid subscription. If your free trial has already been used, billing starts straight away. Nothing is charged until you approve on Shopify’s page.
On a development or test store you see the box “You’re on a development/test store: subscriptions below create Shopify TEST charges, never real ones.”
Go back to Free (cancel the subscription)
-
In Plans, press Switch back to Free on the Free card.
What you’ll see: the “Switch back to Free?” window with the text “Your active subscription will be cancelled immediately and paid features (full audit, FAQ) will no longer be available. You can reactivate a paid plan at any time.”
-
Press Confirm switch to Free to cancel, or Cancel to keep your plan.
Warning: the subscription is cancelled immediately, not at the end of the period, and paid features stop working from that moment. FAQs and descriptions already published stay in your store.
Uninstalling the app also ends the subscription: see Uninstall the app.
If something goes wrong
I see “Couldn’t start the subscription right now — try again in a moment.” Shopify didn’t start the subscription. Try again shortly; if it happens again, write to us.
I see “We couldn’t confirm your new plan with Shopify yet. Reload this page in a minute; if the old plan is still shown, contact us and we’ll check your subscription.” Shopify hasn’t confirmed the new plan to the app yet. Reload the page after a minute.
I approved but I still see my old plan. Reload the Plans page. If the plan is still the old one, write to us with your store name.